Discover Newmarket has always warmly welcomed groups to the Home of Horseracing but after a tough year they wanted to make sure coach operators knew just how much they were valued. To show their appreciation, Discover Newmarket, the town’s tourism organisation, came up with the idea of presenting each coach organiser with a Welcome Bag containing two pounds of the town’s famous Newmarket sausages! Newmarket has missed its groups visitors and by offering something original, they hope to capture the attention of group organisers and encourage bookings for both this year and next. Working with Powters sausages, one of the town’s High Street butchers, the packs of sausages come in their own cool bag, alongside a Discover Newmarket branded jute bag.
The history of the Newmarket sausage goes back to when pigs were traditionally kept by racing stables to graze on stable scraps and from Victorian times butchers developed their own special sausage recipes. It became tradition to take home sausages after visiting Newmarket races and the dozen or so butcher’s shops in the town struggled to keep up with demand. Their sausages were a sought after commodity and today Newmarket has three butchers, one of which received the Royal Warrant in 1907 to supply the Royal household. Indeed, the Queen Mother was known to regularly divert to Newmarket on her way to Sandringham to pick some up!
Sausages are also traditionally given as a prize to the winner of the Town Plate, Newmarket’s oldest horse race, dating back to 1666. The race was instigated by King Charles II, who after winning the first running stated that the race should be run ‘forever’. Once one of the most prestigious races in the land, the Town Plate is now a pinnacle of glorious historical eccentricity, competed for by true amateurs.
Discover Newmarket welcomes groups of all sizes and specialises in arranging tailored packages. With their bank of expert guides, you can be assured of an enjoyable and entertaining experience.
For more information about visiting Newmarket and the amazing array of guided tours available, email admin@discovernewmarket.co.uk or browse our Groups page for ideas and inspiration.
21/11/2023
Six ways to get in the Christmas spirit
It’s beginning to feel a lot like Christmas, especially in Newmarket where we’ve been busy planning festive fun for everyone.
14/11/2023
Five of the tastiest afternoon teas
On a brisk autumn day, there are few better ways to get cosy than with a piping hot cup of tea.
07/11/2023
We are hiring!
THIS POSITION HAS NOW CLOSED.
Job Opportunity: Marketing Executive
Discover Newmarket is the official tourism body for Newmarket and the surrounding area.
06/11/2023
Everyone’s welcome in Newmarket
We’re working hard to make Newmarket a more inclusive and accessible place – we want everyone to have a fantastic time in the home of horseracing.
02/11/2023
Newmarket Christmas Lights Switch On!
Join us for this year’s ‘Christmas Lights Switch On’ on Friday 17th November, with the fun starting at 4.30pm!
20/10/2023
Dine out on sausages all week with our Sausage Safari!
In celebration of Newmarket’s annual Sausage Festival on Saturday 4th November, some of our wonderful cafes and restaurants will be serving specially created sausage dishes on their menus during the preceding week (28th October to 4th November).
16/10/2023
Discover Newmarket is recruiting!
PLEASE NOTE THIS POSITION HAS NOW CLOSED
Sales and Tours Co-ordinator
Discover Newmarket is the official tourism body for Newmarket and the surrounding area.
11/10/2023
The Annual Newmarket Sausage Festival is Back!
From royalty to the hard-working groom, sizzling Newmarket Sausages are every race-goer’s favourite, and to mark the long-tradition of this award-winning street food, the annual Newmarket Sausage Festival returns for the second year on Saturday 4 November.