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      Privacy Policy

      Privacy Policy

      Last Updated: July 2026

      Welcome to Discover Newmarket. We are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, store, and look after your personal data when you visit our website or use our services.

      1. Who We Are

      Discover Newmarket is the data controller responsible for your personal data.

      • Website: https://discovernewmarket.co.uk

      • Contact Email: admin@discovernewmarket.co.uk

      • Postal Address: Palace House, Palace St, Newmarket CB8 8EP

      2. The Data We Collect About You

      Personal data means any information that can identify you. We may collect, use, and store different kinds of personal data, grouped as follows:

      • Identity Data: First name, last name, and title.

      • Contact Data: Email address, telephone number, and billing/delivery address.

      • Transaction Data: Details about payments to and from you, and details of tours, tickets, or services you have purchased from us. (Note: We do not store financial card details; these are processed securely by our third-party payment gateway).

      • Technical Data: Your IP address, browser type, location, operating system, and how you use our website (collected via cookies).

      • Marketing Data: Your preferences in receiving marketing and newsletters from us.

      3. How We Collect Your Data

      We collect data from you in two primary ways:

      1. Direct Interactions: You give us your Identity, Contact, and Financial data by filling in forms on our site, subscribing to our newsletter, booking a tour, or contacting us directly.

      2. Automated Technologies: As you interact with our website, we automatically collect Technical Data about your equipment and browsing patterns via cookies and Google Analytics.

      4. How and Why We Use Your Personal Data

      Under UK law, we can only use your data if we have a legal reason to do so. We use your data for the following reasons:

      Purpose / ActivityType of DataLegal Basis for Processing
      To process and deliver your tour or ticket bookingsIdentity, Contact, Financial, TransactionFulfilling our contract with you
      To send you our newsletter (if you opted in)Identity, Contact, MarketingYour explicit consent
      To improve our website, customer relationships, and experiencesTechnical, UsageOur legitimate business interests
      To comply with a legal or regulatory obligationIdentity, Contact, TransactionLegal obligation

      5. Sharing Your Data

      We do not sell your personal data to anyone. However, to run our business efficiently, we share data with trusted third-party service providers, including:

      • Ticketing & Booking Platforms: To manage your tour reservations.

      • Payment Processors: To securely handle payment transactions.

      • Email Marketing Providers (e.g., Mailchimp): To deliver our newsletters to you (only if you’ve subscribed).

      • Analytics Providers (e.g., Google Analytics): To help us optimize our website.

      We require all third parties to respect the security of your personal data and treat it in accordance with the law.

      6. International Data Transfers

      Some of our third-party vendors (like Google or US-based email platforms) may store data outside the UK. When this happens, we ensure your data receives a similar degree of protection by ensuring appropriate legal safeguards—such as Standard Contractual Clauses (SCCs) or UK International Data Transfer Agreements (IDTAs)—are in place.

      7. Data Retention

      We will only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements (for example, keeping financial transaction data for tax purposes).

      8. Your Legal Rights

      Under the UK GDPR, you have significant rights regarding your data. You have the right to:

      • Request access to a copy of the personal data we hold about you.

      • Request correction of any incorrect or incomplete data.

      • Request erasure of your personal data (the “right to be forgotten”).

      • Object to processing or ask us to restrict how we use your data.

      • Withdraw consent at any time where we are relying on consent to process your data (such as unsubscribing from our newsletter).

      If you wish to exercise any of these rights, please email us at admin@discovernewmarket.co.uk.

      9. How to Complain

      If you have any concerns about our use of your personal data, you can make a complaint to us directly at admin@discovernewmarket.co.uk

      You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first!