Discover Newmarket – the tourism body at the heart of British horseracing – is delighted to unveil a new sponsorship with brand outfitter, Watt to Wear.
Renowned for its quality equestrian outfitting, Watt to Wear is providing the Discover Newmarket team of ten guides with new uniforms, making them instantly recognisable as they lead guided tours from the gallops to trainer’s yards, the National Stud and the National Horseracing Museum, cris-crossing through Newmarket town. The Watt to Wear logo also now appears on all three of Discover Newmarket tour vehicles.
Dan Watt, MD of Watt to Wear says: “We are thrilled to be partnering Discover Newmarket in its tenth anniversary year. We are supplying a high-quality, new-look uniform to the wonderful team of tour guides, and are proud to have our logo adorning the tour buses as they move around the town.
“As a leading supplier of high-quality branded apparel and accessories for teams, businesses and clubs across the UK and internationally, we believe in building lasting relationships with our clients, understanding their unique requirements, and delivering solutions that exceed expectations” he added.
Tracey Harding, CEO of Discover Newmarket said: “We are delighted that Watt to Wear has generously agreed to sponsor our new uniform and that their logo is now visible on our tour vehicles. The new uniform will enhance our professional image as we welcome many thousands of visitors to the home of horseracing”.
Discover Newmarket has also been shortlisted for the Best Collective Destination in the Group Travel World Awards 2025. The Award recognises a UK town, city or resort that groups return to frequently for its variety of attractions, ease of booking, transport links, accommodation and dining options. Public voting closes on 31st October 2025.
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