Newmarket is one of the stars of VisitBritain’s major new social-media campaign aimed at attracting Japanese visitors to the UK.
Posukuma, the mascot of the Japan Post Office, has been popping up across town with his camera to post selfies of the fantastic sights and experiences on offer in the home of British horseracing, which VisitBritain deems is one of the quintessential experiences that can only be enjoyed in the UK.
The bear’s whistlestop tour has taken in sights including the The National Stud, The National Horseracing Museum and Tattersalls. Culminating in a day at Newmarket Races. Staying at the Bedford Lodge Hotel, Posukuma said without a doubt his highlight was having afternoon tea with the Queen although she didn’t say much (but then neither did he!!). He has made some clear friends, including equine ones, and is looking forward to going home and telling everyone what a wonderful time he had on his summer vacation here in the UK.
The roving bear’s happy snaps will appear as part of a major social-media campaign in Japan and ties in with the launch of a series of stamps that the Japan Post Office is producing as part of its 150th anniversary celebrations, featuring iconic UK venues.
To find out more about Posukuma’s adventures, follow #POSUKUMAinUK.
POSUKUMA is a character of Japan Post ©JAPAN POST Co.,Ltd.
17/12/2024
Champion Sprinter elect Bradsell to retire to the National Stud
Three-time Group 1 winner Bradsell will retire to the National Stud following his tilt at the Breeder’s Cup Turf Sprint (Group 1) at Del Mar.
26/11/2024
6 Places to Eat this Festive Season
From snug pubs to fancy restaurants, Newmarket boasts an eclectic range of eateries that are a must try this festive season.
24/10/2024
Lonely Planet features East Anglia as must visit place in the world 2025
Lonely Planet, the renowned travel guide book publisher, has chosen East Anglia as one of their top 30 must-visit places in the world to see in 2025 – and the only one in the UK!
17/10/2024
Dine out on sausages all week with our Sausage Safari!
In celebration of Newmarket’s annual Sausage Festival on Saturday 2nd November, some of our wonderful cafes and restaurants will be serving specially created sausage dishes on their menus during the preceding week (26th October to 3rd November).
14/10/2024
Our Annual Sausage Festival Returns this November!
From royalty to the hard-working groom, sizzling Newmarket Sausages are every race-goer’s favourite, and to mark the long-tradition of this award-winning street food, the annual Newmarket Sausage Festival returns for its third year running on Saturday 2nd November.
19/09/2024
Newmarket gets ready for an action-packed Henry Cecil Open Weekend
Visit Newmarket on Saturday 21st & Sunday 22nd September
The Henry Cecil Open Weekend will take place on Saturday 21st and Sunday 22nd September, giving visitors the rare chance to see behind the scenes at British horseracing’s HQ and visit some of the country’s best known training yards.
16/08/2024
Did you know it’s Afternoon Tea Week?
Afternoon Tea Week takes place from 12th – 18th August this year, and provides us with the perfect opportunity to celebrate the great British tradition of Afternoon Tea.
29/07/2024
School’s Out for Summer!
The end of the school year is here, and the summer holidays are ahead of us.
